1. Definition of Vision, Mission and Organizational Objectives.

• Mission:

To provide our customers with a wide variety of high-quality products at competitive prices through an easy-to-use and secure e-commerce platform. We are committed to offering exceptional service, with fast deliveries and unparalleled customer care, ensuring a satisfying shopping experience with every interaction.

• Vision:

To be the leading online store in the market, recognized for our technological innovation, excellence in customer service, and commitment to sustainability. We aspire to be the first choice for consumers for all their shopping needs, setting new standards in e-commerce.

• General Objectives:

1. Improve Customer Satisfaction:

Ensure that customers have a positive and hassle-free shopping experience, fostering loyalty and repeat purchases.

2. Increase Sales and Profitability

Increase revenue and profit margins through effective sales strategies and efficient cost management.

3. Expand Market Presence

Expand market share by acquiring new customers and expanding into new geographies and market segments.

4. Foster Technological Innovation

Adopt and develop advanced technologies that improve operational efficiency and user experience.

5. Promote Sustainability

Implement sustainable practices across all operations to reduce environmental impact and improve corporate social responsibility.

• Specific Objectives:

1. Improve Customer Satisfaction

• • Short-term: Implement a post-purchase satisfaction survey system to receive direct feedback from customers.

  • Long-term: Achieve a customer satisfaction rating of 95% within the next 12 months by improving customer service processes and delivery times.

2. Increase Sales and Profitability

• • Short-term: Launch a digital marketing campaign on social media and search engines to increase sales by 10% over the next six months.

  • Long-term: Develop a loyalty program that increases customer retention by 15% over the next year.

3. Expand Market Presence

• • Short-term: Introduce five new product categories within the next six months.

  • Long-term: Expand operations to two new geographic markets within the next two years.

4. Foster Technological Innovation

• • Short-term: Implement a new e-commerce platform that enhances user experience within the next three months.

  • Long-term: Integrate artificial intelligence and advanced data analytics to personalize product offerings and improve the shopping experience over the next 18 months.

5. Promote Sustainability

• • Short-term: Reduce the use of plastic in packaging by 20% within the next six months.

  • Long-term: Establish a sustainable supply chain and reduce the carbon footprint by 30% over the next three years.

1. Customer Orientation: We place our customers at the center of everything we do, ensuring that their needs and expectations are always our top priority.

2. Quality: We are committed to offering high-quality products and providing an exceptional shopping experience, from browsing our website to product delivery.

3. Innovation: We encourage creativity and the adoption of new technologies to continuously improve our platform and the services we offer.

4. Integrity: We act with honesty and transparency in all our interactions, building relationships based on trust and mutual respect.

5. Sustainability: We strive to operate responsibly and sustainably, minimizing our environmental impact and supporting ethical business practices.

6. Efficiency: We optimize our processes to ensure fast and accurate deliveries, maintaining high standards of customer service.

7. Teamwork: We foster a collaborative and supportive environment where each team member can contribute their unique skills and talents.

8. Diversity and Inclusion: We value and respect the diversity of our customers and employees, promoting an inclusive culture open to all perspectives.